An otherwise entirely rational person might confess to having a lucky number or two, but why do some people base important decisions on the right numbers? Most of us see maths as a science, but to some, numbers have hidden meanings that can be used to make decisions in matters as serious as recruiting staff. When Samantha Roddick, the daughter of Bodyshop founder Anita Roddick, launched her business, she crunched numbers with her bank manager, her accountant - and her numerologist. "When I pulled the whole team together, I just got everybody's numerology done," she says, describing how she used numbers to organise hernew staff into efficient working groups."And then you just look at the overall numbers and how they interact.
Ones are very ambitious, hard-working, career-centric, money-driven, Threes are very creative, as are Sixes. Fives, they're very apt to a lot of change."
believe the numbers one to nine each have a mystical meaning, and that
if you add together the digits in a person's date of birth, the end
result is a number which influences the path that person will take in
life. They also believe the letters in the alphabet have corresponding
numbers, so a person's name can be added up to produce a number with
meaning as well.
But how far can you take
this? "The reality is it should never affect yourdecision-making
process that much," says Samantha Roddick.
"It is there just to inform
you, not to direct you, because you don't really want to hire and fire
based on someone's numerology - that would be ridiculous," she laughs.
But possibly not unheard
of. The numerologist Samantha Roddick consulted is Sonia Ducie. She
claims companies big and small contact her for help with product
launches, rebranding and recruitment decisions.
"Somebody came to me last
week for a new company name," Ducie says. "The product it was selling
was something fun, so we had to look at the number three. It was also
something very practical, so you've got the number four. "And then we
looked at the launch date, because you might have the best product but
the timing is out," she says.
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