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Posted on Sunday, September 21 - 2008

" Copyright MINAAn otherwise entirely rational person might confess to having a lucky number or two, but why do some people base important decisions on the right numbers? Most of us see maths as a science, but to some, numbers have hidden meanings that can be used to make decisions in m..."

Numerology

Copyright MINA

An otherwise entirely rational person might confess to having a lucky number or two, but why do some people base important decisions on the right numbers? Most of us see maths as a science, but to some, numbers have hidden meanings that can be used to make decisions in matters as serious as recruiting staff. When Samantha Roddick, the daughter of Bodyshop founder Anita Roddick, launched her business, she crunched numbers with her bank manager, her accountant - and her numerologist.  "When I pulled the whole team together, I just got everybody's numerology done," she says, describing how she used numbers to organise hernew staff into efficient working groups."And then you just look at the overall numbers and how they interact.

Ones are very ambitious, hard-working, career-centric, money-driven, Threes are very creative, as are Sixes. Fives, they're very apt to a lot of change." Numerologists believe the numbers one to nine each have a mystical meaning, and that if you add together the digits in a person's date of birth, the end result is a number which influences the path that person will take in life. They also believe the letters in the alphabet have corresponding numbers, so a person's name can be added up to produce a number with meaning as well.

Product launches But how far can you take this? "The reality is it should never affect yourdecision-making process that much," says Samantha Roddick. "It is there just to inform you, not to direct you, because you don't really want to hire and fire based on someone's numerology - that would be ridiculous," she laughs. But possibly not unheard of. The numerologist Samantha Roddick consulted is Sonia Ducie. She claims companies big and small contact her for help with product launches, rebranding and recruitment decisions. "Somebody came to me last week for a new company name," Ducie says. "The product it was selling was something fun, so we had to look at the number three. It was also something very practical, so you've got the number four.  "And then we looked at the launch date, because you might have the best product but the timing is out," she says.


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